Business Owners’ 2023 Resolutions

A new year brimming with hope is about to start. It’s time for the majority of business owners to begin planning what they want their organizations and teams to accomplish in 2023. Perhaps developing new items or sustaining the success of current ones are among those objectives. As a business owner, you may also have aspirations to revamp the look and feel of your company’s website.

Even though 2023 is still in the future, many owners’ interests have changed as a result of recent economic predictions and market situations. Finding strategies to generate leads, keep clients and staff, and increase productivity are undoubtedly top priorities. Setting goals now may position your team and business for success, regardless of the difficulties the upcoming year may present. Likewise, what was done by the Korindo Company Profile & Funding. Here are some goals to aim for in your company:

New Growth Objectives

The majority of businesses must continue to grow in order to survive. However, that development or growth isn’t necessarily distributed equally throughout business divisions or activities. Occasionally, growth goals are narrowed down to a certain industry, product line, business unit, or marketing approach. Determining what you want to do to advance to the next level and creating a strategy to get there are both crucial.

If you have a recently developed product, perhaps you want to grow your market share. You’ll need to increase your visibility while attracting more qualified leads. A growth marketing strategy with educational internet material will aid in spreading the news and gathering contact information from prospects. You may include a program that allows customers to try products before they buy them in the marketing to allay their concerns.

Setting new growth objectives demonstrates your commitment to the company’s future. Since development offers your staff a purpose and agency, it can also boost their devotion. Growth goals frequently turn into chances to improve customer service, market innovations, and develop industry leadership. They exhibit tenacity and perseverance, which can lead to more successful results.

Improved Online Marketing Techniques

Digital marketing now accounts for a larger portion of marketing spending for businesses than traditional advertising. 57% of marketing budgets, according to surveys, go toward digital campaign activities. Additionally, in 2023, spending on online marketing is predicted to increase by 16%. But just pouring more cash into digital marketing tactics doesn’t necessarily yield the desired results.

Online marketing tactics frequently depend heavily on maintaining a website, delivering targeted emails, and producing pay-per-click advertisements. The same goes for having a social media presence and interacting with users on such sites. However, carrying out these tasks without conducting effective data analysis and experiments won’t be effective. Moving away from what you believe to be true about your audience is necessary when developing and implementing methods that yield results.

You can go past erroneous assumptions about your target market by utilizing more first-party data and experimenting with A/B tests. Customer surveys and A/B tests typically produce more accurate results than outside market research. Online conversion rates, email open rates, and organic website traffic can all be improved with the help of real-time data. Upgrading your digital strategy for greater results can be done affordably by learning how your market responds.

Ensure employee happiness

Entrepreneurs may generate their own company concepts. But in order to make such ideas a reality, owners and founders typically need a strong team. Employees may join your team if they are drawn to the principles that underpin the business. Or they are motivated to carry out the tasks that a position or set of professional values demands.

However, talented team members frequently depart when the job and business culture don’t live up to their expectations. Additionally, organizations find it challenging to retain valuable personnel as a result of these negative attitudes. Every month in the first half of 2022, more than 4 million employees will leave their jobs. 40% of the workforce also considered leaving due to shifting priorities.

To increase team retention, your company’s culture must be in line with the needs of its workers. According to trends, people are willing to change industries or go into self-employment in order to fulfill their ambitions. Cultures that value adaptability, physical and psychological safety, and job advancement are displacing those that don’t. Employees are more motivated to contribute to your company’s commercial objectives when they feel supported and respected as people.

Boost Performance

The maxim “Work smarter, not harder” is frequently used to refer to improving productivity or efficiency. Efficiency gains might sometimes be about reducing costs, but they can also be about making better use of resources. Maybe new technologies or automation could help streamline processes and workflows. A higher level of productivity might also be attained by changing your project management techniques.

Finding bottlenecks or other inefficiencies is the first step in improving efficiency. Perhaps you already have the resources available to help your staff use cutting-edge project management techniques. Teams, though, aren’t making the most of those apps. They are instead going back to spreadsheets on a shared network drive, which has access issues.

Employees now find it more laborious and difficult to update assignment statuses. In this case, they require instruction on the software as well as a strong incentive to utilize it. Understanding the root causes of inefficiencies can help identify the ideal fixes. By making labor easy to complete, a company may make the most of its resources.

New Year’s resolutions for business

Making resolutions for your company in the new year helps you develop growth and improvement strategies. These objectives also assist you in observing and anticipating trends or modifications that can affect the viability of your business. Businesses will have different goals; therefore, it’s important to specify yours. The next step is for you and your team to start putting your 2023 goals into action.

Speaking and Rhetorical Techniques

The capacity to convince others has always been the pinnacle of human efficiency. As a result, the purpose or goal of public speaking is to influence behavior that would not have occurred without the speaker’s words. People would comment on Demosthenes’ speaking abilities, for instance, when he was speaking. When Alcibiades spoke, however, they shouted, “Let us march!” As a speaker, it is your responsibility to inspire and compel your audience to think, feel, and act differently as a result of your words. It’s to persuade people to take some sort of action. It’s to spur them on to “march!” Fortunately, becoming a skilled communicator and speaker can be learned. You may become a successful speaker and alter not only your life but the lives of your listeners if you can learn how to drive a car, type on a keyboard, or use a phone, including if you work at Korindo Group company.

The Three Aspects of Influence

The use of rhetoric as a vital tool for leaders was originally acknowledged by Aristotle, a famous philosopher. He divided the fundamental components of persuasion into three categories: pathos, ethos, and logos (emotion). Let’s examine each one in turn.

The terms “logos” and “words” in your argument all allude to its logical foundation. To make a statement or an argument cohesive, it’s critical that everything you say ties together like links in a chain or pieces of a jigsaw puzzle. When you prepare and plan your speech, you arrange your numerous points in a flow from the broad to the specific, from the introduction to the conclusion, with each point building on the one before it to create a convincing argument.

Ethos is the second component of persuasion. Your morals, ethics, and ability to be believed when you talk are all referred to in this. It is more likely that listeners will accept your reasoning and follow your recommendations if you gain their trust both before and during your speech.

Pathos is the third component of persuasion. Perhaps the most significant aspect of your argument is its emotional content. People can only be moved to change their thinking and perform a specific action when you emotionally connect with them and affect them on a deep level.

To influence people and persuade them to your point of view, all three elements—logos, ethos, and pathos—must be integrated.

The Three Elements That Make Up Your Message

Several years ago, UCLA’s Albert Mehrabian conducted a number of experiments on effective communication. He came to the conclusion that any spoken message consists of three elements: the words, the voice tone, and the body language of the speaker.

The Words

Surprisingly, just 7% of the communication is communicated through words, according to Mehrabian. Of course, the words you choose to employ are crucial and should be carefully chosen. They ought to be grammatically sound and properly structured. However, everyone has experienced a dry, intellectual speaker whose words were excellent but whose point was lost. Words by themselves are insufficient.

The Tone

The tone of voice was the second component of communication that Mehrabian noted. His estimate is that the speaker’s emphasis and tone of voice account for 38% of the message. Say the phrase “I love you very much.” You can alter the meaning of a sentence entirely by emphasizing any one of those terms or by rephrasing it as a question rather than a statement. Try it. Make sure your tone conveys a query or an honest remark. Take note of how concentrating on a single word might result in a whole different interpretation. Every man has experienced arguing with a lady in his life on a straightforward issue. Males and women perceive the same words differently because men typically use words as tools while women typically use words to comprehend and establish relationships. She might, for instance, experience hurt or anger as a result of what he said. In response, he will retort, “But I just said such and such.” It wasn’t what you said; it was how you said it, she will retort fiercely. You may completely alter the message you’re conveying to your audience and the impact it has on them by being conscious of how vital it is to do so and purposefully adjusting your voice tone.

The Body

According to this, body language of the speaker accounts for 55 percent of the communication. This is due to the fact that there are 22 times more nerves leading from the eye to the brain than from the ear. Visual impressions are therefore quite potent. Recognize your communication style. Excellent communicators are always aware of how their body language affects how well received the message they are attempting to express. Your audience will unwind and absorb your message like a sponge when your arms swing loosely at your sides, palms facing outward and open, and you grin directly at them while you talk. Your audience will react as though a furious father is reprimanding them if your countenance is grave and unamused, and you have your arms crossed or clenched around the podium. They shut down and become hostile, rejecting your message and your efforts to influence people to think and behave in a certain manner. Body language is extremely crucial! Speakers frequently seek me for my feedback on a talk or seminar they just gave since I have given so many talks to so many different audiences. Because individuals generally tend to be hypersensitive to criticism and negative feedback, I am always hesitant to offer it. Still, it amazes me how frequently I offer the same piece of advice: “Slow down, pause, and smile between points and sentences.”

It is also astonishing how many presenters follow this suggestion and observe a quick, favorable change in how their audiences receive them. You speak more clearly and come across as more intelligent when you speak more slowly. Your voice is more pleasurable and nice. And when you grin, you exude kindness, acceptance, and warmth. Your audience will unwind as a result and be more receptive to your message. More on this will be covered in Chapter 8.

A Simple Format for Brief Talks

Any speech can be created using a straightforward three-part structure. This methodology can be applied to 30-minute talks as well as one-minute presentations.

First part

The onset of Part 1. You merely inform the audience of what will be spoken in your speech. You could say, for instance, “Thank you for coming. I’ll discuss the three issues that now plague our sector in the following few minutes, as well as the steps we can take to address them in the months to come. This introduction establishes the scene, gets the audience ready, and provides your speech a direction to follow.

Second Part

Telling them what you promised in the opening is the second step. There may be one, two, or three points in this. If the speech is brief, it should only cover three main ideas that are explored sequentially. You may remark, for instance, “We are dealing with growing competition, narrowing profit margins, and shifting client preferences. Let’s examine each of these in turn and think of other approaches to coping with them successfully.

Third Parts

A recap of what you just informed the audience is the third and last component of speaking. Never assume that your audience will retain anything you say the first time they hear it. Your audience will find it informative and entertaining if you look back, summarize, and repeat. As an illustration, you may write: In conclusion, we must raise the caliber of our services and quicken the pace at which we give them to customers in order to contend with growing competition. We must enter new markets and broaden our product offerings in order to entice new clients in order to combat contracting markets. To adapt to shifting consumer preferences, we must create and promote goods and services that meet current needs rather than hypothetical future needs. We shall not only survive, but also prosper in the exciting times ahead with our shared commitment to these three objectives. I’m grateful. You’ve got work to do.

Every speech has a job to do, Peggy Noonan, a speechwriter for Ronald Reagan, famously penned. Before you talk, starting with the finish in mind is one of the most crucial things you must accomplish. Determine the goal of your presentation. What I refer to as the “objective question” is this: “What would I want people to say if they interviewed them after my talk and asked them, “What did you receive from this speech and what are you going to do differently as a result?”” This purpose should be the focus of every aspect of your speech, from the introduction to the conclusion. When I consult with business customers, I pose the “objective question.” I also inquire as to the purpose of their invitation and the goal(s) they hope I will achieve with their audience. The specific thoughts, feelings, and actions we want the audience to have following the speak or seminar are then discussed and decided. Once we are both on the same page, I will plan the talk or seminar from beginning to end with that goal in mind. You can follow suit.

An Advanced Format for Longer Speeches

There is a more complex structure you can use when creating a lengthier talk. The eight components are as follows, each of which I shall elaborate on and explain in the pages that follow.

  1. The Opening. The opening’s goals are to capture the audience’s interest, set expectations, and draw attention to the speaker. If no one is listening or paying attention, speaking is useless.
  2. The Introduction. This is the time to explain to the audience what will happen and why it will be significant.
  3. The First Point. You now enter the main portion of your speech. Your first point establishes the scene and starts to fulfill your original commitment.
  4. The Transition into the Next Point. You need to make it apparent when one point is over and you’re ready to move on to the next. This in itself is a form of art.
  5. The Second Key Point. This point ought to naturally flow from your first.
  6. Another Transition. you make it apparent that you are switching to a different topic.
  7. The Third Key Point. This simply follows from the first two arguments and starts to steer the conversation toward its conclusion.
  8. The Summary. This is your summary and recommendation.

You will learn how to structure and build your talk in Chapter 2 so that you may accomplish each of these objectives in the right order and sequence. There is no alternative for practice, especially practicing in front of an audience, for learning to communicate effectively. I have seen hundreds of lectures delivered over the years, both by pros and amateurs, and you can always tell when they have been carefully prepared for. Speaking with Presence and Power Elbert Hubbard, a well-known novelist, was once questioned about the writing process. In response, he said, “The only way to learn to write is to write and write and write and write and write.”

Similar to how learning the art of speaking requires constant speaking, speaking, speaking, speaking, speaking, and more speaking, is the only way to learn. Speaking may be learned just like any other talent. The skill to communicate and convince must be mastered through practice and repetition. Reciting poetry out loud is one of the best strategies to enhance your speaking abilities and style. Choose a poem that you like, one with a terrific tale and lovely lines, and memorize it. Then, repeatedly recite it. Put enthusiasm and energy into your voice whenever you read this poem out loud. Change up the words’ rhythm, tone, and emphasis. Imagine that you are attending an audition for a significant part in a high-profile film that will make you wealthy and well-known.

Deliver the poem’s words with the conviction that engaging the listener’s emotions and enthusiasm is of the utmost importance. Reading well-written poetry teaches you how to craft sentences as well as how to use a wider variety of words to convey your ideas more forcefully. People will forget what you said, but they will remember how you said it, is the guiding principle. You develop an almost melodic capacity to communicate in a way that keeps your audience engaged as you shift the focus from word to word and phrase to sentence. Reading Shakespeare is a fantastic practice, particularly the well-known monologues from Hamlet, Macbeth, Julius Caesar, and Romeo and Juliet. Reading these great monologues and soliloquies helps you improve your language skills as well as your rhetorical and persuasive abilities.

Finding out from Others

Listening to as many other speakers as you can is one of the finest methods to improve as a speaker. Make a note. Keep an eye on their gestures, movements, and speech. Study the opening of a talk, the entry into the talk’s body, the use of examples, illustrations, and comedy, the talk’s conclusion, and the speaker’s interaction with the audience.
From the beginning to the end, make a list of the things you want to pay attention to, and then assign the speaker a grade between 1 and 10. Consider how you could have performed each task more effectively and how he or she could have. Listen to some of the greatest speeches ever delivered; many are offered on CD. Play them repeatedly and take note of the speaker’s use of logos, ethos, and pathos to influence the listener’s thoughts, feelings, and actions.


Communication is wonderful because you cannot become worse at it by using it. You must be willing to learn and practice for months or even years on end in order to master a skill. Shortcuts are not available. It’s crucial to keep in mind that preparation is what makes the difference between mediocrity and brilliance. Spend time thinking through your arguments, organizing your thoughts, and working toward your audience’s objectives. also exercise. Your capacity to become a skilled speaker grows with each new line of poetry you learn and can recite, each monologue you present publicly, and each speaker you watch and evaluate. Nothing is off bounds.

History about Korindo Group, Good Corporate in Indonesia

korindo group, good corporate governence

Korindo Group (Korindo), which was established in 1969, is today one of the top businesses in a number of sectors in the Southeast Asian market. We consistently maintained sustainable and forward-looking methods for more than 50 years of business. Additionally, we have significantly aided in the economic growth of the nation.

Korindo initially prioritized hardwood growth, but in 1979 that attention shifted to plywood and veneer. After five years, Korindo diversified into the newsprint industry before moving on to wood plantations in 1993. Finally, in 1995, a new business line in oil palm farms was developed.

We currently operate in 16 different business sectors, such as forestry and rubber plantations. The manufacture of pulp, wood, wind turbines, industries, and steel constructions are more examples. Additionally, we produce specialized vehicles for distribution, stocks, multi-finance, insurance, property investment, and leisure fields.

Korindo aims to influence various facets of the country’s existence through this business line’s goods and services. We can collaborate with business players by using our real estate, rest area, and logistical services. The Korindo business unit, on the other hand, offers insurance and multifinance solutions to the Indonesian populace.

Additionally, we export a range of high-value natural goods, including oil palm farms. Korindo can now donate foreign currency to aid in the development and growth of Indonesia’s economy.

Korindo for the Development of Indonesian Peoples

Tens of thousands of employees support Korindo’s business operations, which cover a wide range of industries. A foundation entity that does social activities is also available to us. Without counting contractors, this activity has employed 25,000 direct workers and another 20,000 indirect workers.

. Korindo used the slogan “Green Tomorrow” at the outset as a directive for operating an eco-friendly company. The company’s motto was modified to “One Step Ahead.” as it approaches its 50th anniversary in 2019. This action marks the start of a positive transformation.

To generate value for stakeholders and create a more superior and competitive organization, significant adjustments are being made. On the other side, we anticipate that this move will benefit all PT Korindo Group businesses through improved occupational safety and health and environmentally friendly business management.

We are committed to become an Indonesian national corporation and have high expectations to do so. not only to contribute to Indonesia’s development but also to raise standards of living in a number of areas.

As a result, Korindo Papua always incorporates both commercial and non-commercial contributions. This effort is carried out by practicing sustainable social responsibility in the areas of infrastructure, economy, health, and education.

In Indonesia, Korindo is constantly present.

Korindo Group feels it is their duty to lend a hand to those in need. As a corporation that has been a part of Indonesia for more than 50 years, we uphold this commitment.

People who live in disaster-prone locations are another focus of our concern. The organization has recently provided a variety of aids, including:

Donations to Kobar Villages Affected by Floods

10 flood-affected villages in West Kotawaringin, North Arut, and Central Kalimantan received aid from Korindo in 2017. The overall amount of food and pharmaceutical assistance was close to IDR 100 million.

Additionally, we organize medical personnel and deliver free healthcare straight to people’ houses. Together with the West Kotawaringin Health Office, this was done.

Help with the Lombok Earthquake

A 7 on the Richter Scale (SR) earthquake struck West Nusa Tenggara’s Lombok region in 2018. When the time came, Korindo teamed up with ACT to give relief right away. Affected citizens received donations in the shape of 58 substantial boxes filled with basic supplies and logistical necessities.

Donation of plywood to Palu and Donggala

Another calamity struck Indonesia in 2018 when a tsunami and earthquake both struck the Central Sulawesi regions of Palu and Donggala. Through the PMI Headquarters, Korindo distributed Rp 7 billion for plywood raw materials (plywood).

Additionally, plywood is utilized to construct public buildings and furniture for homes. Data from PMI show that at least 8,500 people in five locations of Central Sulawesi have benefited from this support.

Donations for The Tsunami in Banten

The Banten region, which was affected by the tsunami at the end of 2018, was Korindo’s immediate destination. Locals received assistance in the form of basic essentials including instant noodles, mineral water, school supplies like shoes and backpacks for kids as well as school uniforms. Sumberjaya Community, Sumur, and Pandeglang, a village that sustained significant damage, were the main targets of assistance.

Korindo also helped put out the fire in Mappi, PapuaAsgon ,’s neighborhood in February 2019.

700 residents were made homeless as a result of the fire. Korindo provided Rp 100 million in cash, which was promptly accepted by Mappi Regent to aid in the recovery operations.

Donations for Halmahera and Sentani

For the Sentani neighborhood in Jayapura, which was impacted by the March 16, 2019, flash floods, financial aid was once more given. 122 persons died in this calamity, which also damaged 5,347 dwellings. At the Jayapura Regent’s office, which served as the focal point for the flood crisis, aid was distributed in the form of cash worth IDR 200 million.

A 7.2-magnitude earthquake struck North Maluku’s Halmahera that same year. Korindo will start supplying the locals with at least 256 tons of clean water right away. The aid was given in accordance with a report by the National Disaster Management Agency (BNPB), which noted that the victims’ most pressing need was access to potable water.

The above-mentioned aid is an example of how the company has contributed to reviving the optimism and hope of those going through a difficult moment. Korindo is aware that none of this is worth the suffering and loss experienced by the locals. We do, however, hope that this donation will help to lessen their load a little.